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City of Westminster

Mr Bongo

Mr Bongo, 44 Poland Street, City of Westminster, London W1, 2002 • Long-departed record store, not to be confused with Um Bongo, that favourite beverage of the Congo. By 2017 […]
Mr Bongo

Mr Wu

Mr Wu, 28 Wardour Street, City of Westminster, London W1, 2002, 2015, 2016 (top to bottom) • Ever-present fixture in Soho’s Chinatown – even the writing on their window been […]
Mr Wu

Victoria Tandoori

Victoria Tandoori, 318 Vauxhall Bridge Road, City of Westminster, London SW1, 2004 • Grand yet gritty eaterie offering great signwriting and the “best curry in town”. By 2017 it was […]
Victoria Tandoori

Victoria Mobile

Victoria Mobile, ex Victoria News, 19-20 Terminus Place, City of Westminster, London SW1, 2017 • Wiring fest in grand dilapidated building opposite Victoria Station, now being redeveloped.
Victoria Mobile

Wright’s Bar

Wright’s Bar, 5 Houghton Street, City of Westminster, London WC2, 2005 & 2015 • Classic 1960s-looking logo and finger sign, next to the London School of Economics. It’s shown below […]
Wright’s Bar

Taylors Buttons

Taylors, 22 Cleveland Street, City of Westminster, London W1, 2005 • Giant button sign for a bespoke button emporium. It is still there today (though not looking so quaint), offering […]
Taylors Buttons

Tool Lodge

Tool Lodge, 71 Westbourne Grove, City of Westminster, London W2, 2017 • Sounds (and looks) like an ironic 1970s throwback hipster bar but is actually a genuine 1970s throwback hardware […]
Tool Lodge

Sidolis Buttery

Sidolis Buttery, 21 Store Street, City of Westminster, London WC1, 2002 • ‘Buttery’, that’s a cafe synonym you don’t often see. Classic Cafes says it was later renamed Lino’s, which […]
Sidolis Buttery

Robert Forsythe

Robert Forsythe, 54 Wardour Street, City of Westminster, London W1, 2017 • Brief revelation of a stunning art deco ghost sign for a theatrical tailor. The premises had previously been […]
Robert Forsythe

Take Cover (W2)

Take Cover, 376 Edgware Road, City of Westminster, London W2, 2003 • Giant plastic curtain sign with accompanying essay. Possibly a relative of yesterday’s Take Cover, which was just round […]
Take Cover (W2)

Take Cover (NW8)

Take Cover, 142 Church Street, City of Westminster, London NW8, 2003 • Faded bed painting meets saggy awning, not a great advert for its services. By 2016 it had long […]
Take Cover (NW8)

Cardshops

Cardshops, 43 Oxford Street, City of Westminster, London W1, 2001, 2003 • Shabby souvenir shop in prime West End, pictured in 2001 and 2003 (bottom). By 2017 it had become […]
Cardshops

Lahoree House

Lahoree House, Victoria House, 7 Wilton Road, Victoria, City of Westminster, London SW1, 2004 • Slice of grungy old London in a historic head-lined building outside Victoria Station, now undergoing […]
Lahoree House

Eisenegger

Eisenegger, The Plaza, 120 Oxford Street, City of Westminster, London W1, 2002 • Outlet that was permanently “closing down”, and eventually did. With hindsight, the ISIS posters don’t read too […]
Eisenegger

Alfies Antique Market

Alfies Antique Market, 13-25 Church St, Marylebone, City of Westminster, London NW8, 2003 • Old-fashioned haven of modernist lampshades and the like. Been there 40 years, “London’s Largest Indoor Market […]
Alfies Antique Market

Chattoo& Co Ltd

Chattoo& Co Ltd, 176 Strand, City of Westminster, London WC2, 2003 & 2016 (bottom pic) • I always liked the specs door handle and blinds. Now closed down for redevelopment […]
Chattoo& Co Ltd

Sister Ray

Sister Ray, 34-35 Berwick Street, Soho, City of Westminster, London W1, 2015 • Angel wings poster outside closed-down record shop, designed to attract selfie-posers – which it did. Sister Ray […]
Sister Ray

Empire Milk Bar

Empire Milk Bar, Picadilly Circus Tube Station, City of Westminster, London W1, 1988 • True fact – there was a 1930s-style milk bar operational in the orange-columned depths of Piccadilly Circus tube […]
Empire Milk Bar

D’Posh

D’Posh, 103 Strand, City of Westminster, London WC2, 2011 • V posh Savoy surroundings for D’Posh clothes shop, which later became Laird Hatters.
D’Posh

G. Smith & Sons

G. Smith & Sons, 74 Charing Cross Road, City of Westminster, London WC2, 2011 • I thought this ancient snuff specialist would always be there, but it closed unceremoniously in 2011 with […]
G. Smith & Sons

Sai News

Sai News, 138 Church Street, City of Westminster, London NW8, 2003 • Nameless ex-newsie with painterly pink palimpsest wall and elegant stroller who looks like he’s posing for a cavalier […]
Sai News

Camera Care

Camera Care, 20 Hanway Street, City of Westminster, London W1, 2005 • The number’s so old it’s got a burglar alarm stuck over it. Part of a hippyish enclave behind Oxford Street […]
Camera Care

Sunshine Cafe

Sunshine Cafe, 36 Hanway Street, City of Westminster, London W1, 2003 • Cheerful back alley jerk joint hindered by London downpour. Later became Vinyl Bar, and developers knocked the other side […]
Sunshine Cafe

Gulf Air

Gulf Air, 10 Albemarle Street, City of Westminster, London W1, 2004 • Another ex-airline office dating from the pre-mega-bling era of Mayfair. By 2015 this one was a Paul Smith menswear shop.
Gulf Air

Olympic Airways

Olympic Airways, 11 Conduit Street, City of Westminster, London W1, 2015 • Current state of a once-proud airline office, with classic plastic logo. Here it is open in 2008. There used to […]
Olympic Airways

Vinces Snack Bar

Vinces Snack Bar, 61 Red Lion Street, City of Westminster, London WC1, 2003 • Genuinely classic cafe, just crying out for an apostrophe. Apparently the period formica interior was ripped out […]
Vinces Snack Bar

Fredk E. Gillett Ltd.

Fredk E. Gillett Ltd., 183 Vauxhall Bridge Road, City of Westminster, London SW1, 2007 • Ex-paint shop with illustrated tiles (see bottom pics) in prime central London, now presumably a […]

J.H. Pepperell (Zack)

J.H. Pepperell (Zack), 63 Great Titchfield Street, City of Westminster, London W1, 2008 • Early example of hipsterish-vintage-sign-revelation (not sure of the technical term for that). It was still there […]

Christmas Store

Christmas Store, Charlotte Place, City of Westminster, London W1, 2001 • Depressing post-Christmas sales ahoy!

L. Fern & Co.

L. Fern & Co., 27 Rathbone Place, City of Westminster, London W1, 2001 • Oh, if only I had taken more than one snatched shot of this venerable coffee merchant, here sporting […]

Miss Selfridge (Oxford Circus)

Miss Selfridge, 36-38 Great Castle Street (viewed from Great Portland Street), City of Westminster, London W1, 2001 • Striking pink ‘Cool Britannia’ CD Union Jack window. The displays are much […]

The Shorepairers The Dry Cleaners

The Shorepairers The Dry Cleaners, 15 Berwick Street, City of Westminster, London W1, 2002 • Not the world’s catchiest name. It later became simply Soho Dry Cleaners, and painted blue.

Rasa Samudra

Rasa Samudra, 5 Charlotte Street, City of Westminster, London W1, 2002 • Bearing out a famous quote by Vogue fashion editor Diana Vreeland, who in 1962 stated “Pink is the navy blue […]

Greek Gods Taverna

Greek Gods Taverna, 6 Maiden Lane, Covent Garden, City of Westminster, London WC2, 2003 • Blimey. This became a branch of the famous trendy restaurant Polpo, itself a beautiful re-imagining of a […]
Greek Gods Taverna

Faith

Faith, 192-194 Oxford Street, City of Westminster, London W1, 2001 • Now for a few posts on the subject of faith. This conjunction of signs caught my eye every time […]
Faith

Romanys

Romanys, 51 Brewer Street, City of Westminster, London W1, 2014 • Example of a useful old Soho shop that’s still there, a rapidly diminishing group. I included the bloke because […]
Romanys

Euro Sandwich Bar

Euro Sandwich Bar, 20a Swallow Street, City of Westminster, London W1, 2004 & 2014 (bottom) • Much lamented classic caff from the days before Swallow Street housed champagne bars. Bottom […]
Euro Sandwich Bar

Sergios

Sergios, 3 Eagle Place, City of Westminster, London SW1, 2003 • Classic caff next door to yesterday’s M. Landaw, and likewise gone. Wish I’d got a better pic, they had […]
Sergios

Kings Pharmacy

Kings Pharmacy, 104 Edgware Road, City of Westminster, London W2, 2003 • It’s nice when a regal name has a suitably noble sign. Judging by the dual crowns and lack of […]
Kings Pharmacy

Porky’s Pantry

Porky’s Pantry, 49 Chandos Place, City of Westminster, London WC2, 2003 • Nice lettering, shame about the scary pig paintings. Later on they changed the sign, but kept the horrible […]
Porky’s Pantry

New Piccadilly

New Piccadilly, 8 Denman Street, City of Westminster, London W1, 2003 • This Italian institution was so famous I thought plenty of other people would record it (and I was right […]
New Piccadilly

Lina Stores Ltd.

Lina Stores Ltd., 18 Brewer Street, City of Westminster, London W1, 2002 • Famous Italian food store, established 1944 and largely unchanged from the days when Soho was about the […]
Lina Stores Ltd.

Star Dry Cleaners

Star Dry Cleaners, 32 Strutton Ground, City of Wesrminster, London SW1, 2014 • Glum traditional keycutter in a cheerful traditional street market near London’s Victoria station.
Star Dry Cleaners

Model

Model, 11 Berwick Street, Soho, City of Westminster, London W1, 2002 • I think we can assume it’s not Kate Moss. I managed to relocate this door on Google Street View, looking […]
Model

H. Stain Ltd

H. Stain Ltd, 207 Victoria Street, City of Westminster, London SW1, 2004 • What a pity marble shopfronts like this went out of fashion; happily this magnificent 1960s-style jewellers lives on still, just […]
H. Stain Ltd

Zita Sandwich Bar

Zita Sandwich Bar, 232 Shaftesbury Avenue, City of Westminster, London WC1, 2002 • One of those old-school West End cafes you always took for granted – until it was suddenly gone. […]
Zita Sandwich Bar

Vogue Printers

Vogue Printers, 30 Rathbone Place, City of Westminster, London W1, 2001 • From the days when fax rolls featured proudly in window displays, an incredibly useful West End stationers with an […]
Vogue Printers

Sew & Sew

Sew & Sew, 377 Edgware Road, Paddington, City of Westminster, London W2, 2003 • Somehow escaped the crafts boom. Now a coffee shop called Coffee Shop.
Sew & Sew

Victoria Cafe

Victoria Cafe, 11 Terminus Place, Victoria Station, City of Westminster, London SW1, 2002 • Old-school eaterie dwarfed by grime-encrusted belle epoque station arcade now (sadly) being redeveloped.
Victoria Cafe

Eros Movieland

Eros Movieland, 1 Berwick Street, Soho, City of Westminster, London W1, 2002 • Beware ancient Greeks bearing 1960s X-rated videos. All, including stairway to “model”, is now demolished.
Eros Movieland

Terminus Snack Bar

Terminus Snack Bar, 18 Terminus Place, Victoria Station, City of Westminster, London SW1, 2004 • A newer Terminus than yesterday’s, but the sign’s equally defunct and the whole 1970s-throwback parade is […]
Terminus Snack Bar

Byrite

Byrite, 140 Oxford Street, City of Westminster, London W1, 2002 • Remember the chain Mr Byrite? It started in 1912 as hat shop Levy & Son; and here is is in […]
Byrite

Battista’s

Battista’s, 135a Charing Cross Road, City of Westminster, London WC2, 2001 • An unusual sponsored Pepsi cafe sign in a Victorian display font. Whole block now demolished for Crossrail.
Battista’s

W.J. Jenkins

W.J. Jenkins, 81a Rochester Row, Victoria, City of Westminster, London SW1, 2005 & 2013 (bottom) • Not all traditional watchmakers have disappeared – this was still there in 2013, complete with watches […]
W.J. Jenkins

Santana

Santana, 61 Church Street, City of Westminster, London NW8, 2003 • You don’t get many hardware stores named after Latin-American rock fusion bands. Now with far more boring logo.
Santana

Colt Bookstore

Colt Bookstore, 3 Berwick Street, Soho, City of Westminster, London W1, 2002 • Last redoubt of the plastic strip curtain. Demolished to make way for glossy new apartments / retail.
Colt Bookstore