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E2

Odds & Sods

Odds & Sods, 81 Goldsmiths Row, Borough of Hackney, London E2, 2006 • Amusingly uncompromising name, with the qualification that “almost” anything is traded (including E.C.T.) – that’s quite a get-out […]
Odds & Sods

Eine F

Eine F, Bethnal Green Road, Borough of Tower Hamlets, London E2, 2006 • One of the original batch of shop shutter letters by Ben Eine, who later had a work […]
Eine F

Sima Tandoori

Sima Tandoori, 295 Bethnal Green Road, Borough of Tower Hamlets, London E2, 2005 • I’d love to know what the statue and neon figures represent – Hindu deities or just people offering greetings? By 2008 all […]
Sima Tandoori

Tikis Hairdressers

Tikis Hairdressers, 49 Old Bethnal Green Road, Borough of Tower Hamlets, London E2, 2006 • Wibbly hand-drawn sunbed text on local hair salon, next to yesterday’s Spotless cleaners. By 2015 it was […]
Tikis Hairdressers

Spotless

Spotless, 51 Old Bethnal Green Road, Borough of Tower Hamlets, London E2, 2006 (top), 2007 • Classic cleaner’s name in eccentric acrylic lettering. A year later it had a new look, although […]
Spotless

C&W Global Ltd

C&W Global Ltd, 283 Hackney Road, Borough of Hackney, London E2, 2011 • Lovely pink baggage emporium with once-grand entrance, now bland white and hidden by massive plastic sign saying Angel Bags.
C&W Global Ltd

Frankle Trimmings

Frankle Trimmings, 281-285 Bethnal Green Road, Borough of Tower Hamlets, London E2, 2005 • Art deco cinema, now a trimmings emporium. Apparently it was renovated 2005, maybe just before I […]
Frankle Trimmings

Religion

Religion, 154 Brick Lane, Borough of Tower Hamlets, London E2, 2011 • The glazed green tiles suggest this was once a food business, or maybe a pub. It’s apt name for Brick Lane – across […]
Religion

Trayman Solicitors

Trayman Solicitors, 247 Bethnal Green Road, Borough of Tower Hamlets, London E2, 2005 • Rather beautiful in an understated, random way: Doric portal, bathroom tiles, bottleglass windows, vintage street number […]
Trayman Solicitors

P.C. Royce

P.C. Royce, 21 Hackney Road, Borough of Hackney, London E2, 2015 • There’s two layers of sign here. ‘Baker &’ it says at the left of the newer logo, so the […]
P.C. Royce

Princess Dry Cleaning

Princess Dry Cleaning, 19 Wellington Row, Borough of Tower Hamlets, London E2, 2015 • Until recently the old ‘Valet Service’ sign was covered by an equally attractive 1960s plastic fascia saying Princess Laundrette (complete […]
Princess Dry Cleaning

Bryce Lowe

Bryce Lowe, 228 Kingsland Road, Borough of Hackney, London E2, 2002 • From the days (not so long ago) when Kingsland Road was scary rather than trendy. This ruinous immigration bureau later […]
Bryce Lowe

City Tyres

City Tyres, 2 Malcolm Place, Bethnal Green, Borough of Tower Hamlets, London E2, 2007 • Mellow yellow, plus old tyres. Stayed there till around 2015 then moved to another road nearby (see […]
City Tyres

Paradise Cottage

Paradise Cottage, 477 Bethnal Green Road, Borough of Tower Hamlets, London E2, 2005 • A colourful mixed metaphor in traditional plastic, complete with desert arch illustrations. By 2014 the shop was being […]
Paradise Cottage

Muslin

Muslin, 256 Bethnal Green Road, Borough of Tower Hamlets, London E2, 2005 • A very specific offering. Later became Sterling de Vere, a posh-looking letting agent (albeit still in a ruinous […]
Muslin

Smokers World

Smokers World, 344 Bethnal Green Road, Borough of Tower Hamlets, London E2, 2005 • Fags, mags and net curtains – interesting mix. It was still there in 2012, not sure […]
Smokers World

Empress Coaches

Empress Coaches, 3 Corbridge Crescent, Borough of Tower Hamlets, London E2, 2012 • Long-lived business on the banks of the Regent Canal, complete with vintage Derv pumps and exuberant foliage. Founded […]
Empress Coaches

Ruby Handbags

Ruby Handbags, 71-73 Hackney Road, Borough of Hackney, London E2, 2006 and 2007 • More Eine doors, though by 2007 (second down) the shop was being redeveloped. It now looks […]
Ruby Handbags

Burma Fish Bar

Burma Fish Bar, 6 Hackney Road, Borough of Hackney, London E2, 2002 • More old-style Hoxton – note yummy £1 menu. Now reinvented as internet caff Burma@Access.
Burma Fish Bar

Pams Pet Shop

Pams Pet Shop, 194 Hackney Road, Hoxton, Borough of Hackney, London E2, 2006 • So blasted, it almost looks like South Bronx in the 1970s. Now smartened up as Shoebase, though […]
Pams Pet Shop

Moderne Buckles Ltd

Moderne Buckles Ltd, 123 Bethnal Green Road, Shoreditch, Borough of Tower Hamlets, London E2, 2005 • Dodgy shooters meet leather goods in a traditional East End mix. The listed Shoreditch warehouse […]
Moderne Buckles Ltd

White Horse Kebabs

White Horse Kebabs, 336 Bethnal Green Road, Borough of Tower Hamlets, London E2, 2005 • Not a name you’d choose nowadays, you’d think, after the horseburger scandal… but it’s still there, […]
White Horse Kebabs

Comfit Ltd.

Comfit Ltd, 316-318 Bethnal Green Road, Borough of Tower Hamlets, London E2, 2005 • Does anyone still use the word “slacks”? The sign has now gone, but the general decay remains.
Comfit Ltd.