Yank Pizza

Yank Pizza, 28 Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • Unfortunate name.

Booty Food & Wine

Booty Food & Wine, 272 Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • Great name – and it’s actually part of a chain.

Brookford Launderette

Brookford Launderette, 243 Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • Part of a local chain, all with no-nonsense sans serif logos.

Khubsoorat

Khubsoorat, 540 North Circular Road, Neasden, Borough of Brent, London NW10, 2016 • Bollywood name in a Hollywood font. There’s a famous 1980 Bollywood film called Khubsoorat  – in which […]

Charlie’s Inn

Charlie’s Inn, 240-242 Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • Irish bar submerged in foliage, amidst gritty concrete surrounds.

Sal’s Bar

Sal’s Bar, 249 Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • Like a tiny little cottage amidst a sea of Lycamobile shops. It sounds American, but in fact […]

The Hairdressers

The Hairdressers, 282 Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • Generic name in old-school font on slatted 1960s-style signboard.

Norman Hart Optician

Norman Hart Optician, 6 Neasden Parade, 250 Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • Old school optician in grimy 1930s parade.

Capital Car Colours

Capital Car Colours, 372 Neasden Lane North, Neasden, Borough of Brent, London NW10, 2016 • Scruffy car paint palimpsest with what looks like a brick wall inside the door.

Noko

Noko, 358 Neasden Lane North, Neasden, Borough of Brent, London NW10, 2016 • African food business within a decomposing facade. Pluvera chicken, aka “hard” chicken, is for stewing. It’s described […]

Way 2 Save

Way 2 Save, 295-297 Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • Giant colourful shop of everything, open 24 hours.

Ambassador Bakery

Ambassador Bakery, 376 Neasden Lane North, Neasden, Borough of Brent, London NW10, 2016 • Cheerful Romanian bakery in a ruinous surround.

Neasden Halal Meat

Neasden Halal Meat, 276 Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • More like Neasden Bottled Water…

Neasden Shopping

Neasden Shopping, 237 Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • Jam-packed array of international services under the peeling name of Neasden Shopping.

Neasden Parade

Neasden Parade, Neasden Lane, Neasden, Borough of Brent, London NW10, 2016 • Art deco parade that has seen better days. Even the ‘A’ is dropping off…

Yes Win No Fee

Yes Win No Fee, 451-3 North Circular Road, Neasden, Borough of Brent, London NW10, 2014 • Hard-to-parse name for a dispiriting modern service. The heavily armoured door is a relic of previous occupant National […]

MF Design, Miracle Signs and Wonders Ministries

MF Design, Miracle Signs and Wonders Ministries, White Hart Lane, […]

Gene Pearl (Buttons) Ltd.

Gene Pearl (Buttons) Ltd., 2 Bridge Road, Willesden, Borough of Brent, London NW10, 2004 • Apt name for a buttoneer, which sounds like a rock’n’roll singer, and looks like concrete poetry. It was […]

Pound + Store

Pound + Store, 316 Neasden Lane, Borough of Brent, London NW10, 2014 • Extremely crammed pound emporium with enormous Edwardian-style font. Not sure if the “plus” is part of their name, […]

Eastern Computers

Eastern Computers, Dairy Product Specalist, 370 & 368 Neasden Lane North, Borough of Brent, London NW10, 2014 • Next door to yesterday’s Dairy Product, and equally weary. Together I thought […]

Dairy Product Specialist

Dairy Product Specialist, 368 Neasden Lane North, Borough of Brent, London NW10, 2014 • I like the weary “etc. etc.” – maybe the person who specified the sign thought the […]

Ferodo (Stonebridge)

Ferodo, bridge ad, near Blackmore Drive, North Circular Road, Stonebridge, Borough of Brent, London NW10, 2014 • Ferodo got taken over in 1998, and stopped paying fees for their bridge ads – […]

Bridge Cafe

Bridge Cafe, 2 Bridge Rd, Willesden, Borough of Brent, London NW10, 2004 • Wonky cafe-shack that’s now demolished. The  DIY logo looks like half a burger bun, but it’s meant to […]