Suede Services, 18 Hoop Lane, Golders Green, Borough of Barnet, London NW11, 2003 • 3D orange slab serif lettering – who could ask for more? It’s on the shop’s tiny side facade, too (second pic). And round the corner was a jaunty if slightly cryptic orange hand lettered sign (third pic). It closed down long ago and by 2017 was housing Atomwise Vaping Supplies.