Rogers & Son Famous for Fish & Chips, 43 St Peter’s Road, Great Yarmouth, Suffolk, 2007 • Est 1923 and fame notwithstanding, this boastily bonkers emporium was boarded up when I passed by, so despite the darkness I took some snaps. However by 2008 it and its OTT facade were back in action and remain so now, despite mixed reviews on Tripadvisor. Their very old-school website – also possibly est 1923 – is here.
I love this. It’s reminiscent of many shops in the past which had OTT signage from top to bottom boasting of the legacy, quality and reputation of their businesses. It’s a shame in some ways councils now probably refuse this kind of all-over signage. It certainly livens up the street. I prefer it to the 90%+ of shops with bulky box acrylic signs protruding over original corbels, peeling wooden fascia boards and their ubiquitous solid ‘lock-up garage’ shutters below….yawn!
Yes, that’s a good point about overall signage in days of yore ( Victorian/Edwardian being the heyday I guess). The shop was founded early 20s so that tallies. With you on ugly roller shutters, I remember when they were an indicator of a really grim area but now they are near ubiquitous, can see why shop owners resort to them though.
I totally agree, although roller shutters come with problems. They can fail, need maintaining, were easily broken into during the riots, don’t make any difference to insurance unless you are a jewellers or have a particular insurance approved shutter, they are never cleaned and cover up a large part of the shop which should be advertising you to all the cars, people and modes of transport passing by. Plus they tend to make all high streets look the same.
Yes, good point about obscuring the wares.