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Cost to Cost

Cost to Cost, 227 Shoreditch High Street, Borough of Tower Hamlets, London E1, 2005 • Somewhat meaningless variation on the Costcutter theme. The Cost to Cost logo later got reduced to near invisibility, with the huge words Food & Wine added below. I’d be interested if anyone knows what the small lettering that looks like ‘CAY’ (but is probably Arabic script) says – I’ve seen it on other shop signs too.

Cost to Cost

2 replies »

  1. the “CAY” sympbol you see in the shop signage are actually the arabic numbers “786”. The 786 is shorthand for Islamic blessing of “bismillah” which some mulims use to bless their shops. This is the same Bismillah which Freddie Mercury sings in his infamous song “BOHEMIAN RHAPSODY”

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