James Smith & Sons, Hazelwood House, 53 New Oxford St, London WC1, Borough of Camden, London WC1, 2011 • A new Year’s present of London’s most famous old shop, an impossibly grand umbrella emporium in Bloomsbury. It was first established in 1830, though this frontage is a mere 140 years old – there’s more history here. Sad but true: a friend once bought an expensive umbrella from here, and it broke within the day.
Shopfront Elegy 
Definitely one of London’s finest, the vertical panels each side of the entrance are featured in Alan Bartram’s ‘Fascia Lettering’ book.
Fantastic images. Thanks for sharing!
One of London’s finest shop fronts. The sad thing is, most planning rules today won’t allow this!